If you’re a TikTok creator working with brands, you’ve probably been sent a contract that made your head spin. Or worse, you’ve done a campaign without one. Whether you’re posting hauls, GRWMs, or creative collabs, having a clear influencer agreement is essential to protecting your work, your content, and your income.
In this guide, we’ll walk you through exactly what to include in a TikTok influencer agreement, why it matters, and how you can create a professional contract fast with Counsel Club.
Why TikTok Creators Need a Real Agreement
TikTok moves fast — and brand deals often happen over DMs, emails, or quick calls. But without a clear contract, you’re leaving yourself open to:
- Brands reusing your content without paying you
- Changes to deadlines or deliverables without your input
- Unpaid or late payments
- Surprise exclusivity terms that limit your work with other brands
A well-crafted influencer agreement puts everything in writing: what you’re making, how you’ll be paid, what rights the brand gets, and what’s off limits.
With TikTok content often being repurposed across platforms — or even fed into AI models — you need more protection than ever.
What to Include in a TikTok Influencer Agreement
Here are the core clauses every TikTok creator should have in their contract:
1. Deliverables
Spell out exactly what you're providing.
- How many videos?
- Are there drafts or edits?
- Do they need captions, links, or product tags?
- Are stories or live content included?
Example: “Creator will produce and publish 2 TikTok videos featuring Client’s product, each at least 15 seconds in length, posted to Creator’s primary account by [date]. No edits or reshoots will be required after delivery.”
Being specific here sets expectations on both sides.
2. IP Ownership and Licensing
Who owns the content once it’s posted? If you don’t address it, the brand may assume they can reuse, repost, or even train AI models on your videos.
Your options:
- Keep ownership and give a limited license
- Assign ownership (only if paid accordingly)
- Set usage limits (platform, duration, territory)
Example: “Creator retains ownership of the videos. Client may repost the content organically on Instagram, TikTok, and their website for 3 months following publication.”
3. Exclusivity Windows
Many brands will ask that you don’t promote competitors before or after a campaign. That’s fair — to a point. Make sure:
- The exclusivity period is clearly defined
- The category is limited (e.g., skincare, not all beauty)
- There’s extra compensation if it’s a long period
Example: “Creator agrees not to promote competing skincare products for 7 days after the final post date.”
Avoid vague language like “no competitor content” — it’s too open to interpretation.
4. Usage Rights and Whitelisting
If a brand plans to turn your content into paid ads or use it on their site, that’s an entirely different deal. Make sure your contract addresses:
- Whether they can run ads with your likeness
- What platforms and timeframes apply
- If the ad can be edited or modified
Example: “Client may not use the Creator’s content for paid media, whitelisting, or in perpetuity without Creator’s written consent and an additional license fee.”
Always ask: Are they going to use my video beyond social media posts?
5. FTC Disclosures
You’re responsible for disclosing paid partnerships under FTC rules — but so is the brand. A good agreement will:
- Clarify who is responsible for ensuring compliance
- Require mutual cooperation if the content is flagged
Example: “Both parties agree to comply with FTC guidelines, including clear and conspicuous disclosures of sponsored content.”
It’s your name and your platform on the line, so get it in writing.
6. Payment Structure and Timing
Set yourself up for smooth payments by being clear about:
- Your total fee
- Payment deadlines
- Whether you need to invoice
- Late fees or interest
Example: “Client will pay Creator $2,000 within 14 days of final content delivery. Late payments will accrue 1.5% interest per month.”
Avoid fuzzy language like “net 30” without a start date.
Common Mistakes TikTok Creators Make Without a Contract
- Missing payment deadlines: You post… and wait weeks for payment.
- Losing rights to your content: The brand reposts your video everywhere, even edits your voice into new clips.
- Surprise exclusivity: You’re blocked from working with similar brands for months.
- No clarity on edits: You’re asked to reshoot content four times.
- AI training risk: Your face, voice, and content get fed into a model without your consent.
A contract helps avoid all of this.
How Counsel Club Helps TikTokers Stay Protected
At Counsel Club, we make it easy to generate influencer contracts that actually reflect the way creators work — especially on TikTok.
✅ Smart Questionnaire
We’ll walk you through the right questions:
- Are you giving usage rights or just a license?
- Is there paid media involved?
- How long should exclusivity last?
- Do you want to keep ownership of the video?
Your answers shape the contract.
💬 Ask Amicus
Our AI assistant, Amicus, is trained to answer questions like:
- “What does ‘whitelisting’ mean?”
- “Should I include a kill fee?”
- “Can I post the same video on my Instagram too?”
- “What happens if the brand ghosted me?”
No legal jargon. Just real answers.
👩⚖️ Concierge Review
Need help negotiating with a brand’s legal team? You can book a Concierge review and get fast, practical feedback from real lawyers who’ve worked on hundreds of influencer deals.
Sample Questions TikTokers Ask Amicus
- “The brand wants to use my content in ads. Should I charge more?”
- “Can I repurpose the video for my YouTube Shorts?”
- “They sent me a huge contract. What should I flag?”
- “How do I protect myself if the product doesn’t arrive on time?”
Final Thoughts: You Deserve a Real Contract
You’re building a business on your creativity, your voice, and your audience. Brands see that value — and they’re paying for it. But you need to protect yourself.
An influencer agreement isn’t just a formality. It’s your toolkit for:
- Controlling where your content lives
- Getting paid on time
- Setting boundaries around your time and rights
At Counsel Club, we make it fast and easy to create a pro-grade influencer agreement that reflects how you work — not just what the brand wants.
👉 Start your influencer agreement for free with Counsel Club
